Benefits of Direct Mail
There’s a reason 8/10 top SP 500 companies use direct mail. This form of marketing allows businesses to deliver information directly to nearly any type of target group for a low cost.
Our Direct Marketing Strategy
At DPI, we mail in bulk and use our hands on expertise to help you create an effective direct marketing campaign. Our full-service approach will make your direct mail campaign easy to implement.
We won’t just print and mail your campaign. We’ll help you establish the strategy, determine your target audience, and acquire the right direct mailing list. Our talented team can also help with design, writing, and paper selection. Once the details are final, we’ll send your direct marketing campaign off in the mail and track its success. Keep reading to learn more about each service we provide.
Direct Mail Lists
Not all direct mailing lists are created equal. At DPI, we’ll do our best to make sure every single mailer gets into the hands of exactly who you want to reach. We take advantage of the United States Postal Service’s Every Door Direct Mail® (EDDM®) program, which allows us to reach every address within targeted carrier routes at reduced rates without the need for additional permits.
We can target each list using the following categories:
• Business vs. Residential
• Demographics - Age, Income, Children, Pets, Owner
• Location down to the specific neighborhood
Design & Writing
A direct mail campaign is only as good as it’s writing and design. Our staff will help you nail down the right phrasing and create looks that inspire. We tailor mailers to each target audience because quality content paired with a quality mailing list delivers results.
We can help you create effective direct mail material including:
• Personalized Letters
Our high-quality printing services will make your direct mailer stand out. It’s our goal to create personalized mailing pieces that deliver the best results.
In order to help you create the perfect mailer, we can help you by:
• Providing you with multiple paper options
• Print addresses directly on the mail piece
• Customize the look of the address printing
• Personalize each direct mail piece to the recipient
Our ability to customize your direct mail campaign doesn’t stop at the design.
We are able to deliver the mailers in a variety of ways:
• Door to door
• Via USPS or UPS
• With or without an envelope
• Follow up email campaigns
Take a look at our direct marketing examples:
Direct mail postcards sent to current customers and potential new customers is a great way to increase participation for events. WCT Farm & Lawn uses direct mail postcards to promote their Customer Appreciation event Direct mail is a great way to begin the conversation since looking at mail is the first thing most people do when they arrive at home. Direct mail can also multiply conversations by encouraging people to visit a website, QR code or other social media platforms.
Salespeople make sales when they have people to talk to. Companies can help increase sales by generating leads to keep salespeople busy. Seal Smart utilizes direct mail to reconnect with old leads to ‘warm’ them up and generates sales as a result.
Using direct mail to promote sales events is the key to making your event a success. Mitchem Jewelers utilized a special scratch off feature with their sales event and drove traffic through the roof. People wanted in on the excitement to see what their prize or discount could be.
When people move they need to find new services. TerraDental utilizes the DPI New Movers Program to bring in new patients every month. Utilizing a special marketing technique provided by DPI they’ve been able to get all the new patients they need at an affordable investment.
Achieving results with a direct mail campaign costs less than you might think. Rather than draining your advertising budget with online campaigns, you can see the same (and often better) success rate with direct mail. In fact, the cost to mail a postcard is less than one click in a digital campaign.
Our direct mailer pricing starts at 50 cents per postcard, which includes printing, postage, and mailing.
Direct mail postcards are an affordable yet effective way to help you get the word out about a new product or service.
Give us a call at 417-881-5309 or submit this form and we will visit you in person or by phone to go over the goals of your direct mail marketing campaign: