“Becoming an expert in almost anything requires literally years of work”, so said Earl Hunt, an American psychologist.

One of the reasons the purchase and management of printing for a business or organization is difficult is because the people who are responsible for buying it are typically ordering printing in addition to their regular responsibilities.

In other words, there’s very little chance for them to become an expert. The ordering and managing of print buying for a company is an infrequent task crammed in between countless other daily tasks.

Usually someone calls or emails the print buyer with a last minute request for a printing need.

Sometimes there’s a big project and things need to be printed for it but there’s no consensus on exactly what it should say, how it’s supposed to look, or how many pieces need to be printed.

One of the difficulties most companies have with printing is the fact that it receives very little priority. It’s almost an afterthought. 

What’s amazing is that according to the Aberdeen Study Group most companies spend between 2% and 5% of their overall budget on printing. For a company with a million dollars in revenue that’s a line item that ranges from $20,000 to $50,000 in annual expense. 

Printing shouldn’t be an afterthought. DPI offers a free Print Audit that can help you prioritize printing and save your business time and money.